The 3rd International Engineering Conference and Exhibition
The 3rd International Engineering Conference and Exhibition (IECE) is a platform to demonstrate participants’ insights, highlight their roles, and share their knowledge. In addition to discussing possible professional solutions for the Engineering sector in alignment with Saudi Vision 2030.
It was held from 27th February until 2nd March 2023 in Riyadh, the capital of Saudi Arabia.
The 3rd International Engineering Conference and Exhibition was titled “Engineering and the Road to 2030”, under the auspices of the Minister of Municipal Affairs and Housing, H.E. Majed Al Hogail, and planning of Saudi Council of Engineers.
Ideas Window, in collaboration with the Saudi Council of Engineers (SCE), has contributed to the supervision of the media content and marketing campaign of the 3rd IECE.
Ideas Window collaborated with SCE to take part in the supervision and organization of the media and marketing campaign of the 3rd IECE.
it included working on several executive procedures, including Conference publication, urging the submission and evaluation of scientific papers, announcing agreements and partnerships, as well as covering the event by writing press releases before and after the Conference.
The campaign included creating and enhancing a promotional video to identify the 3rd IECE objectives and related information, organizing composing, and sending emails to all members and previous participants in scientific research, as well as emailing and attaching the Conference submission link to the concerned partners, companies, organizations, and participant universities.
IW promotion campaign handled the Conference marketing process in collaboration with a group of influencers, in addition to managing and organizing dialogue sessions via Twitter platform, and emphasized the Conference’s significance by posting 16 tweets on the authority’s account and 6 tweets on the partners’ accounts.
Several social media platforms were used in the advertising campaign, including Twitter, Snapchat, YouTube, and LinkedIn.